Tuesday, June 27th, 2017

VIRTUAL SOCIAL COMMUNITY

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VIRTUAL SOCIAL COMMUNITY

A virtual community is a group whose members are connected by means of information technologies, typically the Internet. In other words, virtual community is a community of people sharing common interests, ideas, and feelings over the Internet (cyberspace) or other collaborative networks. “Virtual communities” can be described using key words such as ‘‘social’’, ‘‘relationship’’, ‘‘virtual’’, ‘‘place’’, ‘‘group of people’’, ‘‘common interests’’, and ‘‘communication’’. A group sharing common interests in cyberspace rather than in physical space. Virtual communities exist in discussion groups, chat rooms, listserv, listprocs, those that are embedded in Web sites, multi-user dungeons or domains (MUDs) and object-oriented (MOOs), and newsgroups. Similar terms include online community and mediated community.

  • Online Chat
  • Electronic mailing list
  • Online forum
  • MUD

Importance of Virtual Social Community:

The need for virtual community from both the vendors’ and members’ perspectives. They believe that virtual communities are not about aggregating information and other kinds of resources; rather, virtual communities are about aggregating people. People are drawn to virtual communities because they provide an engaging environment in which to connect with other people. The basis of this connection is essentially based on people’s desire to meet four basic needs: interests, relationship, fantasy, and transaction. As consumers most of us have passionate interests, may it be sports, entertainments, travel, or other professional interests. Virtual communities have created on-line services that enable members to share information on topics of common interest. Besides, the network environments also give people the opportunity to come together and explore new worlds of fantasy and entertainment where they can ‘‘try out’’ new persons and to engage in role-playing games where everything seems possible. Virtual communities can also meet the members’ needs to transact by meeting on-line through the trading of information between participants. Members with a strong interest in certain kinds of products and services are gathering to exchange information and experiences regarding purchasing.

The following framework to define the virtual community concept:

Virtual community as Place:

For the understanding of online community, people often make it analogous to physical community. In the latter, people group themselves into aggregated physical villages that they call communities urban, rural, or suburban; people also group themselves into symbolic subdivisions based on lifestyle, identity, or character that they call communities religious, professional, or philosophical. Analogously, a virtual community can be conceived as a place where people can develop and maintain social and economic relationships and explore new opportunities. We can perceive virtual communities as social organizations centered around certain commonalities such as fellowship (e.g., Jewish or Amish communities), profession (e.g., WELL) or interest (e.g., wine.com). They are places where discussions about commitment, identity, conflict resolution, tensions between the collectives and the individual, and negotiation of community boundaries are conducted.

Virtual community as Symbol:

‘‘Community as a complex of ideas and sentiments’’ where virtual community exists in the minds of participants. It exists because participants define it and give it meaning. Virtual community has its own cultural composition; it has its own collective sense, and its own virtual ideology and symbol. It should be noted that the symbolic dimension of virtual community is made possible by CMC. Social relations occurred and construct symbolic processes initiated and maintained by the community between and among individuals and groups.

Virtual community as Virtual:

Virtual communities are characterized by common value systems, norms, rules, and the sense of identity, commitment, and association that also characterize various physical communities. ‘‘Virtual’’ means something akin to ‘‘unreal’’ and so the entailments of calling online communities ‘‘virtual’’ include spreading and reinforcing a belief that what happens online is like a community, but isn’t really a community. This may explain why people in the online world tend to see online communities as virtual, but participants in the online communities see them as quite real. But if one agrees that communication is the core of any community, then a virtual community is real whether it exists within the same physical locality or half a world away.

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Comments

One Response to “VIRTUAL SOCIAL COMMUNITY”
  1. online chats are nice, you can meet lots of friends and acquintances out there over the internet ,**

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